Jul
08
2011
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Soloflight Project is Webpick of the Day

Communication Arts has selected the AutoTrader.com Community Relations Year in Review 2010: Action Inspires Action as their Webpick of the Day for Tuesday, July 19.

The site will be showcased on the home page of the Communication Arts magazine, the leading trade journal for visual communications. Communication Arts selects a site each day to be its example of new and exiting work to share with clients and creative professionals worldwide. Check it out at www.commarts.com/Webpicks.

The AutoTrader.com Community Relations Year in Review 2010: Action Inspires Action highlights the community service work done by their employees in 2010 and enhances the value within the corporate culture moving forward.

Soloflight took on the continued challenge to constantly push the company’s envelope starting with a more conceptual theme—Action Inspires Action. The concept stemmed from the idea of cause and effect. Starting on the site’s home page, the free-moving navigation encouraged interaction with the site and a touch of surprise resonating with the theme of how someone’s seemingly small action may surprisingly bring about a much larger connection or impact for another person/organization by looking beyond their own needs.

Dramatic black-and-white photography served as the backdrop for bold color and moving copy to connect with the viewer on a personal level. Viewers could then also share their own stories of inspiration through the submission form on the Create an Inspiration page.


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