Aug
25
2011
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The Pinnacle of Rehabilitation Care launches in Fall 2011

The Shepherd Center wanted to reach out to physical medicine and rehabilitation physicians and their staffs nationwide with a compelling physician publication. The goals of The Pinnacle of Rehabilitation Care included raising Shepherd’s national profile in order to increase referrals and admissions, but also to spur dialogue and offer a collective avenue to link medical professionals across the country. Soloflight has already helped the Shepherd Center to reach out to another target audience—trauma physicians and neurosurgeons with the companion publication, The Apex of Trauma Care publication with its debut issue launched in Fall 2010.

Always working to add value through relevant content and pertinent design, Soloflight worked with Shepherd Center to consult on topics and graphic direction with a key team of individuals including many physicians to keep on the pulse of the target audiences’ needs and interests.

Soloflight combined the use of bold, scientific graphics with in-depth reporting on scientific and procedural topics. The layout is contemporary and modern, yet with a restraint portraying a sense of authority and scholastic merit.

The publication will be distributed semi-annually.

The Pinnacle of Rehabilitation Care

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Jul
27
2011
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Soloflight Physician-Focused Publications Win Communicator Awards

Two Soloflight-produced publications, The Apex of Trauma Care and Spinal Column, took home honors from this year’s Communicator Awards competition.

The Communicator Awards is the leading international awards program, judged by the International Academy of Visual Arts, honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives more than 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The fall issue of The Apex of Trauma Care, a physician-focused publication produced for the Shepherd Center took home The Award of Excellence, the competition’s highest honor. This honor is given to those entries whose ability to communicate puts them among the best in the field.

Another publication produced for the Shepherd Center, Spinal Column took home an Award of Distinction for the summer 2010 issue. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.

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Jul
08
2011
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Soloflight Project is Webpick of the Day

Communication Arts has selected the AutoTrader.com Community Relations Year in Review 2010: Action Inspires Action as their Webpick of the Day for Tuesday, July 19.

The site will be showcased on the home page of the Communication Arts magazine, the leading trade journal for visual communications. Communication Arts selects a site each day to be its example of new and exiting work to share with clients and creative professionals worldwide. Check it out at www.commarts.com/Webpicks.

The AutoTrader.com Community Relations Year in Review 2010: Action Inspires Action highlights the community service work done by their employees in 2010 and enhances the value within the corporate culture moving forward.

Soloflight took on the continued challenge to constantly push the company’s envelope starting with a more conceptual theme—Action Inspires Action. The concept stemmed from the idea of cause and effect. Starting on the site’s home page, the free-moving navigation encouraged interaction with the site and a touch of surprise resonating with the theme of how someone’s seemingly small action may surprisingly bring about a much larger connection or impact for another person/organization by looking beyond their own needs.

Dramatic black-and-white photography served as the backdrop for bold color and moving copy to connect with the viewer on a personal level. Viewers could then also share their own stories of inspiration through the submission form on the Create an Inspiration page.


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Jun
17
2011
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Soloflight Wins 2011 SEED awards

Seed AwardsSoloflight was honored with two SEED awards presented by the AIGA Atlanta at the new Museum of Design Atlanta on June 15. Soloflight project winners were The BeltLine: Its Journey and Murphy’s Popcorn Brand.

The BeltLine: Its Journey won a Gold SEED Award in the interactive category. Gold SEED winners are offered the option of entry into a national competition, 365: AIGA Annual Design Competition. Murphy’s Popcorn Brand took home an Excellence SEED Award in the print category.

AIGA Atlanta founded the SEED Awards in 2005 to recognize and promote design excellence within the Southeast region. The biennial competition represents the best work across all disciplines of communication design and strategy selected by a panel of national design leaders.

AIGA (American Institute of Graphic Arts) Atlanta Chapter was founded in 1988. The eighth largest chapter in the U.S., AIGA Atlanta is a professional association of more than 600 members.

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Jun
08
2011
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Soloflight-designed Publications Win Aster Awards for Medical Marketing

Three Soloflight-designed publications were honored with Aster Awards for medical marketing excellence. The Aster Awards is an annual medical marketing award program recognizing excellence in healthcare marketing and advertising.

The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The peds Journal, a physician publication from Children’s Healthcare of Atlanta was awarded a Silver Award in the Children’s Hospitals, Magazine Publication—Single category. Silver Awards are only given to those with a score of 90 to 94 or the top 13 percent in the nation.

Two publications created for Shepherd Center, one of the top rehabilitation centers in the U.S., were honored with Gold Awards. Spinal Column magazine won for the Specialty Care Facility, Magazine Publication—Series category. The inaugural issue of The Apex of Trauma Care magazine won for the Specialty Care Facility, Magazine Publication—Single category. Gold Awards are given for a score of 95 to 99 being the top 5 percent in the nation.

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Apr
06
2011
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Shepherd Center’s new publication opens dialogue with trauma physicians and neurosurgeons.

Shepherd Center Apex magazine designed by Soloflight

After the success of the inaugural issue, The Apex of Trauma Care has 2nd edition set for Spring 2011.

The Shepherd Center wanted to reach out to trauma physicians and neurosurgeons nationwide with a compelling physician publication.

The goals included raising Shepherd’s national profile in order to increase referrals and admissions, but also to spur dialogue and offer a collective avenue to link medical professionals across the country. Soloflight helped to create The Apex of Trauma Care publication with its debut issue launching in October 2010 and second issue slated for Spring 2011.

The name of the publication needed to set the tone. The graphic representation of an a with a line over it is shorthand in medical speak for before. Its companion publication, The Pinnacle of Rehabilitation Care, has a similar graphic naming structure utilizing the p with a line over it. This is medical shorthand for after. Since this publication is geared toward rehabilitation physicians, those that see patients after the most critical care.

Taking into account the specific audience of trauma doctors and neurosurgeons, Soloflight combined the use of bold, scientific graphics with in-depth reporting on relevant topics. The color palette is strong filled with bold reds contrasted with black. The layout is contemporary and modern, yet with a restraint portraying a sense of authority and scholastic merit.

The publication will be distributed semi-annually.

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Sep
30
2010
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Vote for The BeltLine: Its Journey

Show support for the BeltLine movement by casting your vote for The Beltline: Its Journey at The FWA. Your vote could make The BeltLine: Its Journey a Website of the Month at Favourite Website Awards.

The BeltLine: Its Journey shows that a publication doesn’t need paper to be a publication. Taking the story-telling approach to the story of the BeltLine, profiles and engaging photography help to draw the viewer in. The BeltLine Its Journey also includes design aspects that would have been impossible to print. The site takes into account issues like usability, content sharing through social bookmarking sites and repurposing on social media sites. For those who want to print out the story, it offers a downloadable pdf version.

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Written by soloflight in: Awards | Tags: , , , , ,
May
03
2010
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GCHA Launches Refocus Publication

The Georgia Children’s Health Alliance and Georgia Department of Community Health launched their Child Health Report on April 29. Challenging readers to refocus their views on children’s health, the report provides an overview along with specific highlights on key indicators. Areas for improvement in both situation and data collection are emphasized to spur on community engagement. “It’s nothing but a report unless we bring it to life,” says Donna Hyland, President and Chief Executive Officer of Children’s Healthcare of Atlanta.

Soloflight Design partnered with the GCHA team and Georgia Department of Community Health to produce the campaign messaging of Refocus and solid framework. Putting a different spin on the data with bright colors, bold call-outs and strong photography gave the report an approachable feel drawing readers to connect with the document.

You can download your own copy of the report at: www.thegcha.org/report

GCHA_Refocus_Soloflight

GCHA_Refocus_Soloflight

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Mar
02
2010
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What is your client really experiencing?

Survey your audience, Great customer service.

“Have you ever felt that it just isn’t right to pay the same price for a container that has decreased by 10 percent?”

Well, that can be the same feeling that your audience gets when a brand message doesn’t fit with the reality of the service that you are providing them.

Yet, living up to your brand’s ideals can be difficult day in and day out, so assessing your current perception can give you a benchmark to gauge where you need to go with your service.

Conducting your own market research can help determine
where your brand stands.

HERE ARE A FEW TIPS TO TRY:

» Call clients you have worked with during the past year and get their thoughts on why they chose you.

» Ask your current customers how you have been doing compared to your competition.

» Assess if you are getting return customers.

» How you are getting your customers? If it is by word-of-mouth or referral then your brand is strong.

» Make sure your brand is integral to all parts of your business.

TECHNOLOGY TIP: Make it easy to manage and evaluate your findings. Create a free account with one of the online survey tools, and send yourself the survey titled with the client or customer’s name.  As you get feedback, enter it into the survey you sent yourself.  Do this for each contact you make, and at the end you will have a compilation of your results for comparison.

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