Aug
25
2011
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The Pinnacle of Rehabilitation Care launches in Fall 2011

The Shepherd Center wanted to reach out to physical medicine and rehabilitation physicians and their staffs nationwide with a compelling physician publication. The goals of The Pinnacle of Rehabilitation Care included raising Shepherd’s national profile in order to increase referrals and admissions, but also to spur dialogue and offer a collective avenue to link medical professionals across the country. Soloflight has already helped the Shepherd Center to reach out to another target audience—trauma physicians and neurosurgeons with the companion publication, The Apex of Trauma Care publication with its debut issue launched in Fall 2010.

Always working to add value through relevant content and pertinent design, Soloflight worked with Shepherd Center to consult on topics and graphic direction with a key team of individuals including many physicians to keep on the pulse of the target audiences’ needs and interests.

Soloflight combined the use of bold, scientific graphics with in-depth reporting on scientific and procedural topics. The layout is contemporary and modern, yet with a restraint portraying a sense of authority and scholastic merit.

The publication will be distributed semi-annually.

The Pinnacle of Rehabilitation Care

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Jul
27
2011
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Soloflight Physician-Focused Publications Win Communicator Awards

Two Soloflight-produced publications, The Apex of Trauma Care and Spinal Column, took home honors from this year’s Communicator Awards competition.

The Communicator Awards is the leading international awards program, judged by the International Academy of Visual Arts, honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives more than 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The fall issue of The Apex of Trauma Care, a physician-focused publication produced for the Shepherd Center took home The Award of Excellence, the competition’s highest honor. This honor is given to those entries whose ability to communicate puts them among the best in the field.

Another publication produced for the Shepherd Center, Spinal Column took home an Award of Distinction for the summer 2010 issue. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.

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Jun
08
2011
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Soloflight-designed Publications Win Aster Awards for Medical Marketing

Three Soloflight-designed publications were honored with Aster Awards for medical marketing excellence. The Aster Awards is an annual medical marketing award program recognizing excellence in healthcare marketing and advertising.

The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The peds Journal, a physician publication from Children’s Healthcare of Atlanta was awarded a Silver Award in the Children’s Hospitals, Magazine Publication—Single category. Silver Awards are only given to those with a score of 90 to 94 or the top 13 percent in the nation.

Two publications created for Shepherd Center, one of the top rehabilitation centers in the U.S., were honored with Gold Awards. Spinal Column magazine won for the Specialty Care Facility, Magazine Publication—Series category. The inaugural issue of The Apex of Trauma Care magazine won for the Specialty Care Facility, Magazine Publication—Single category. Gold Awards are given for a score of 95 to 99 being the top 5 percent in the nation.

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Apr
06
2011
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Shepherd Center’s new publication opens dialogue with trauma physicians and neurosurgeons.

Shepherd Center Apex magazine designed by Soloflight

After the success of the inaugural issue, The Apex of Trauma Care has 2nd edition set for Spring 2011.

The Shepherd Center wanted to reach out to trauma physicians and neurosurgeons nationwide with a compelling physician publication.

The goals included raising Shepherd’s national profile in order to increase referrals and admissions, but also to spur dialogue and offer a collective avenue to link medical professionals across the country. Soloflight helped to create The Apex of Trauma Care publication with its debut issue launching in October 2010 and second issue slated for Spring 2011.

The name of the publication needed to set the tone. The graphic representation of an a with a line over it is shorthand in medical speak for before. Its companion publication, The Pinnacle of Rehabilitation Care, has a similar graphic naming structure utilizing the p with a line over it. This is medical shorthand for after. Since this publication is geared toward rehabilitation physicians, those that see patients after the most critical care.

Taking into account the specific audience of trauma doctors and neurosurgeons, Soloflight combined the use of bold, scientific graphics with in-depth reporting on relevant topics. The color palette is strong filled with bold reds contrasted with black. The layout is contemporary and modern, yet with a restraint portraying a sense of authority and scholastic merit.

The publication will be distributed semi-annually.

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