How A Change In Packaging Can Change Perception
Original Forester Whiskey packaging
Old Forester is one of those brands that have been around forever, almost literally. Back in the 50s, they did a lot of advertising (see the ad below). Since then, not much has changed packaging-wise. So I was quite surprised when I saw the brand’s new look.
Until the refreshed design, Old Forester was most likely the inexpensive bourbon your grandfather would drink. Now, young drinkers might mistake it for a higher-quality bourbon such as Booker’s or Woodford Reserve. And all it took was a fresh look at packaging.
Rebranding of Old Forester Whiskey
For more insight on the new design, visit oldforester.combetternewlabel.aspx.