Jul
27
2011
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Soloflight Physician-Focused Publications Win Communicator Awards

Two Soloflight-produced publications, The Apex of Trauma Care and Spinal Column, took home honors from this year’s Communicator Awards competition.

The Communicator Awards is the leading international awards program, judged by the International Academy of Visual Arts, honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives more than 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The fall issue of The Apex of Trauma Care, a physician-focused publication produced for the Shepherd Center took home The Award of Excellence, the competition’s highest honor. This honor is given to those entries whose ability to communicate puts them among the best in the field.

Another publication produced for the Shepherd Center, Spinal Column took home an Award of Distinction for the summer 2010 issue. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.

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Jun
17
2011
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Soloflight Wins 2011 SEED awards

Seed AwardsSoloflight was honored with two SEED awards presented by the AIGA Atlanta at the new Museum of Design Atlanta on June 15. Soloflight project winners were The BeltLine: Its Journey and Murphy’s Popcorn Brand.

The BeltLine: Its Journey won a Gold SEED Award in the interactive category. Gold SEED winners are offered the option of entry into a national competition, 365: AIGA Annual Design Competition. Murphy’s Popcorn Brand took home an Excellence SEED Award in the print category.

AIGA Atlanta founded the SEED Awards in 2005 to recognize and promote design excellence within the Southeast region. The biennial competition represents the best work across all disciplines of communication design and strategy selected by a panel of national design leaders.

AIGA (American Institute of Graphic Arts) Atlanta Chapter was founded in 1988. The eighth largest chapter in the U.S., AIGA Atlanta is a professional association of more than 600 members.

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Jun
08
2011
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Soloflight-designed Publications Win Aster Awards for Medical Marketing

Three Soloflight-designed publications were honored with Aster Awards for medical marketing excellence. The Aster Awards is an annual medical marketing award program recognizing excellence in healthcare marketing and advertising.

The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The peds Journal, a physician publication from Children’s Healthcare of Atlanta was awarded a Silver Award in the Children’s Hospitals, Magazine Publication—Single category. Silver Awards are only given to those with a score of 90 to 94 or the top 13 percent in the nation.

Two publications created for Shepherd Center, one of the top rehabilitation centers in the U.S., were honored with Gold Awards. Spinal Column magazine won for the Specialty Care Facility, Magazine Publication—Series category. The inaugural issue of The Apex of Trauma Care magazine won for the Specialty Care Facility, Magazine Publication—Single category. Gold Awards are given for a score of 95 to 99 being the top 5 percent in the nation.

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Jun
17
2010
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Marketing Perspective: Green Value

Going Eco. Emphasizing Green. Conserving Resources. However you define it, sustainability has become a buzzword for companies across the globe. Yet, how much value do these corporate sustainability programs really have? That is just the question that Heather Clancy addressed in her article “McKinsey tackles value of corporate sustainability programs.”

Analyzing The McKinsey Quarterly’s research related to corporate sustainability programs, Clancy noticed the trend that corporate sustainability programs seem to add more value when these programs meld closely with a company’s core values or ideology.

Customers understand continuity. Customers like to know that you are living up to the values that you preach. If those values include a real care for the earth’s resources, then a great way to show them that you are doing this is through promotion of a sustainability program.

This philosophy can be applied to other programs that companies launch not just sustainability programs. Soloflight’s work with L-3 Communications on their redesigned code of ethics put a new emphasis on corporate behavior. Soloflight refined the code of ethics to convey the ideas of momentum and connect that are fundamental to the core beliefs of L-3. To illustrate this, we employed bold graphics and used a line motif that was inspired by global connectivity. The redesigned code of ethics was so successful in informing and motivating new employees. L-3 believed in their code of ethics to the degree that they wanted all employees to have easy access these values by creating versions in 13 different languages.


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Written by soloflight in: Marketing Perspective | Tags: , , ,
Mar
02
2010
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What is your client really experiencing?

Survey your audience, Great customer service.

“Have you ever felt that it just isn’t right to pay the same price for a container that has decreased by 10 percent?”

Well, that can be the same feeling that your audience gets when a brand message doesn’t fit with the reality of the service that you are providing them.

Yet, living up to your brand’s ideals can be difficult day in and day out, so assessing your current perception can give you a benchmark to gauge where you need to go with your service.

Conducting your own market research can help determine
where your brand stands.

HERE ARE A FEW TIPS TO TRY:

» Call clients you have worked with during the past year and get their thoughts on why they chose you.

» Ask your current customers how you have been doing compared to your competition.

» Assess if you are getting return customers.

» How you are getting your customers? If it is by word-of-mouth or referral then your brand is strong.

» Make sure your brand is integral to all parts of your business.

TECHNOLOGY TIP: Make it easy to manage and evaluate your findings. Create a free account with one of the online survey tools, and send yourself the survey titled with the client or customer’s name.  As you get feedback, enter it into the survey you sent yourself.  Do this for each contact you make, and at the end you will have a compilation of your results for comparison.

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