May
03
2010
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GCHA Launches Refocus Publication

The Georgia Children’s Health Alliance and Georgia Department of Community Health launched their Child Health Report on April 29. Challenging readers to refocus their views on children’s health, the report provides an overview along with specific highlights on key indicators. Areas for improvement in both situation and data collection are emphasized to spur on community engagement. “It’s nothing but a report unless we bring it to life,” says Donna Hyland, President and Chief Executive Officer of Children’s Healthcare of Atlanta.

Soloflight Design partnered with the GCHA team and Georgia Department of Community Health to produce the campaign messaging of Refocus and solid framework. Putting a different spin on the data with bright colors, bold call-outs and strong photography gave the report an approachable feel drawing readers to connect with the document.

You can download your own copy of the report at: www.thegcha.org/report

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GCHA_Refocus_Soloflight

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Mar
02
2010
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What is your client really experiencing?

Survey your audience, Great customer service.

“Have you ever felt that it just isn’t right to pay the same price for a container that has decreased by 10 percent?”

Well, that can be the same feeling that your audience gets when a brand message doesn’t fit with the reality of the service that you are providing them.

Yet, living up to your brand’s ideals can be difficult day in and day out, so assessing your current perception can give you a benchmark to gauge where you need to go with your service.

Conducting your own market research can help determine
where your brand stands.

HERE ARE A FEW TIPS TO TRY:

» Call clients you have worked with during the past year and get their thoughts on why they chose you.

» Ask your current customers how you have been doing compared to your competition.

» Assess if you are getting return customers.

» How you are getting your customers? If it is by word-of-mouth or referral then your brand is strong.

» Make sure your brand is integral to all parts of your business.

TECHNOLOGY TIP: Make it easy to manage and evaluate your findings. Create a free account with one of the online survey tools, and send yourself the survey titled with the client or customer’s name.  As you get feedback, enter it into the survey you sent yourself.  Do this for each contact you make, and at the end you will have a compilation of your results for comparison.

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