Sep
30
2010
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Vote for The BeltLine: Its Journey

Show support for the BeltLine movement by casting your vote for The Beltline: Its Journey at The FWA. Your vote could make The BeltLine: Its Journey a Website of the Month at Favourite Website Awards.

The BeltLine: Its Journey shows that a publication doesn’t need paper to be a publication. Taking the story-telling approach to the story of the BeltLine, profiles and engaging photography help to draw the viewer in. The BeltLine Its Journey also includes design aspects that would have been impossible to print. The site takes into account issues like usability, content sharing through social bookmarking sites and repurposing on social media sites. For those who want to print out the story, it offers a downloadable pdf version.

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Written by soloflight in: Awards | Tags: , , , , ,
Sep
28
2009
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A publication doesn’t need paper to be a publication.

When clients have limited distribution budgets, sometimes the best way to deliver the content is via the web. For those who prefer printed publications over interactive publications, we suggest including a downloadable pdf version. However, Soloflight’s  philosophy is that design for interactive and design for print should be parallel but not mirror each other. A designer should respect the differences between the two media and how audiences interact with each.

A perfect example is The BeltLine…Its Journey produced for the BeltLine Partnership.

The prospect of a larger audience and greater longevity pleased the Beltline, and we were able to implement design aspects that would have been impossible to print. Focusing on issues like usability, content sharing through social bookmarking sites and repurposing on social media sites a rubost site was created. Awareness and support for the BeltLine project has increased dramatically since the site’s launch. Check it out »

Story Telling Interactive Publication

Story Telling Interactive Publication

Traditional Supporting Print Piece

Traditional Supporting Print Piece

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