Apr
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2011
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Soloflight Wins Interactive Media Awards

Aon eSolution’s 360° site and The BeltLine: Its Journey for the BeltLine Partnership, both produced by Soloflight, were honored with the Interactive Media Awards’ Outstanding Achievement Award.

Created by the Interactive Media Council, Inc., the Interactive Media Awards recognizes excellence in website design and development. The judges stated that both Soloflight entries have “excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”  Both 360° for Aon eSolutions and The BeltLine: Its Journey earned more than 450 out of 500 points.

The entries are judged in five categories, design, content, feature functionality, usability, and cross-browser compatibility. The Soloflight entries excelled with scores in the upper 90′s in each of those categories.

» View The BeltLine: Its Journey

Beltline

»View 360°

Aon 360

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Apr
06
2011
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Shepherd Center’s new publication opens dialogue with trauma physicians and neurosurgeons.

Shepherd Center Apex magazine designed by Soloflight

After the success of the inaugural issue, The Apex of Trauma Care has 2nd edition set for Spring 2011.

The Shepherd Center wanted to reach out to trauma physicians and neurosurgeons nationwide with a compelling physician publication.

The goals included raising Shepherd’s national profile in order to increase referrals and admissions, but also to spur dialogue and offer a collective avenue to link medical professionals across the country. Soloflight helped to create The Apex of Trauma Care publication with its debut issue launching in October 2010 and second issue slated for Spring 2011.

The name of the publication needed to set the tone. The graphic representation of an a with a line over it is shorthand in medical speak for before. Its companion publication, The Pinnacle of Rehabilitation Care, has a similar graphic naming structure utilizing the p with a line over it. This is medical shorthand for after. Since this publication is geared toward rehabilitation physicians, those that see patients after the most critical care.

Taking into account the specific audience of trauma doctors and neurosurgeons, Soloflight combined the use of bold, scientific graphics with in-depth reporting on relevant topics. The color palette is strong filled with bold reds contrasted with black. The layout is contemporary and modern, yet with a restraint portraying a sense of authority and scholastic merit.

The publication will be distributed semi-annually.

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