Sep
28
2009
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A publication doesn’t need paper to be a publication.

When clients have limited distribution budgets, sometimes the best way to deliver the content is via the web. For those who prefer printed publications over interactive publications, we suggest including a downloadable pdf version. However, Soloflight’s  philosophy is that design for interactive and design for print should be parallel but not mirror each other. A designer should respect the differences between the two media and how audiences interact with each.

A perfect example is The BeltLine…Its Journey produced for the BeltLine Partnership.

The prospect of a larger audience and greater longevity pleased the Beltline, and we were able to implement design aspects that would have been impossible to print. Focusing on issues like usability, content sharing through social bookmarking sites and repurposing on social media sites a rubost site was created. Awareness and support for the BeltLine project has increased dramatically since the site’s launch. Check it out »

Story Telling Interactive Publication

Story Telling Interactive Publication

Traditional Supporting Print Piece

Traditional Supporting Print Piece

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Sep
02
2009
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How A Change In Packaging Can Change Perception

Original Forester Whiskey packaging

Original Forester Whiskey packaging

Old Forester is one of those brands that have been around forever, almost literally. Back in the 50s, they did a lot of advertising (see the ad below). Since then, not much has changed packaging-wise. So I was quite surprised when I saw the brand’s new look.

Until the refreshed design, Old Forester was most likely the inexpensive bourbon your grandfather would drink. Now, young drinkers might mistake it for a higher-quality bourbon such as Booker’s or Woodford Reserve. And all it took was a fresh look at packaging.

Rebranding of Old Forester Whiskey

Rebranding of Old Forester Whiskey

For more insight on the new design, visit oldforester.combetternewlabel.aspx.

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Written by soloflight in: Design Insights | Tags: , ,

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