Jul
12
2010
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Playing for Change: Peace through Music

By now this is nothing new, but something that still makes me smile nonetheless. Playing for Change, in case you haven’t heard (or at least not by name), is an organization that produces videos of songs that are famous around the world, in an effort to unite people the world over through music.

Playing for Change was started in March of 2005 by a small production team using their own equipment to record street musicians using the world as their stage, playing the same song without ever actually meeting, through the use of technology. The first song around the world they performed was Ben E. King’s “Stand by Me,” with musicians that have since become famous for their parts in Playing for Change’s worldwide movement.

Five years later, there is a Playing for Change Foundation (the donations from which go towards building music and art schools around the world), and many of these street musicians have come together to form the Playing for Change band, which tours around the world, except now the musicians are working directly together one one stage.

There are thirty videos or “episodes” on their site now, but “Stand by Me” still remains my favorite. Check it out: http://playingforchange.com/episodes/2/Stand_By_Me

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Written by soloflight in: A New Eye | Tags: , ,
Jun
28
2010
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The Karma Cup: Earn Some at a Starbucks near you

This spring, Starbucks opened up a design competition to its fans for reusable cups called the Betacup Competition, with the goal of going totally green by the year 2015. The winner? Karma Cup. Er, not a cup really, but more of an idea. It’s simple: you bring your own reusable mug to Starbucks and there is a chalkboard at the cash register with rows of 10 spaces, each with a freebie at the end. You mark an ‘x’ on the board, and if you’re the tenth person to purchase your coffee using your own reusable vessel, you get yours free; the idea behind the communal challenge, if you will, being that it encourages everyone to bring their own mugs, because your free cup depends on it, and that guy’s, too. Hence the name Karma Cup. You bring your own cup and earn karma while doing so.

Sounds simple enough to me–now let’s see how it works. Seems like it’d be easier to implement if Starbucks weren’t a huge global chain with a firmly established set of expectations and a certain consistency at least partially to thank for its massive expansion over the last forty years: Tall, Grande, Venti ring a bell, anyone? And  you might lose the comfort of such consistency once Starbucks opens up the playing field to all kinds of uniquely shaped (and sized, for that matter) mugs to embrace its warm (and cold) drinks.

Although Starbucks hasn’t announced when they’re going to start counting customers’ coffee karma, they found this solution particularly appealing because  “It’s a low-risk program that doesn’t require creating any new products, and Starbucks also didn’t want to change the coffee-drinking experience.” (Taken from Fast Company)

For more information about Karma Cup and other honorees, click here.

(image: Fast Company)

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Written by soloflight in: A New Eye |
Jun
17
2010
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Please allow me to introduce myself.

My name is Brooke Reid, and I will be interning here at Soloflight for the next two months or so.  Along with others’ Soloflight posts, I’ll be adding my own thoughts, images, articles, etc. to the mix–things I feel to be particularly inspiring or unique to give you further insight into the work we do here at Soloflight among other interesting finds worth sharing from an intern’s perspective.  From the heady to the simple, from the next big thing to that thing that’s been re-blogged more times than I can count, I’ll be providing bits about design, advertising, all other things creative and in my opinion worth showing: you name it, I’ll blog about it.

Take this for example:

What’s Out There: Cool ad work involving the World Cup, or all things sports

http://www.guardian.co.uk/football/world-cup-match-replay

(via Creativity Online)

Check out this high-speed replay of any game of your choosing (US vs. England is a particularly fun one) through what was posted on Twitter in real time from start to finish, goals, halftimes and all.

http://creativity-online.com/work/uniqlo-sportweet/20419

(also via Creativity online)

This interactive viral campaign integrates your Tweets to the beat of athletes’ movements as a way of promoting the Japanese design/clothing/concept powerhouse Uniqlo’s new line of sportswear.  For those of you unfamiliar with Uniqlo, it’s an international brand with its global flagship store in SoHo, known equally for the design of its stores and its high-tech clothing (read: shirts that react to your body heat to keep you cool and crazy things like that).  Its price point like a higher-end H&M, the Japanese clothing brand certainly offers items ranging from your typical T-shirts to those more expensive lines bearing the names of various designer collaborations, but you’re going to have to pay extra for the clothes with superpowers. As for the spot, I’d say it’s worth taking a look at–think Apple ipod commercial meets that crazy little thing called Twitter.


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Written by soloflight in: A New Eye |

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