Jun
17
2010

Please allow me to introduce myself.

My name is Brooke Reid, and I will be interning here at Soloflight for the next two months or so.  Along with others’ Soloflight posts, I’ll be adding my own thoughts, images, articles, etc. to the mix–things I feel to be particularly inspiring or unique to give you further insight into the work we do here at Soloflight among other interesting finds worth sharing from an intern’s perspective.  From the heady to the simple, from the next big thing to that thing that’s been re-blogged more times than I can count, I’ll be providing bits about design, advertising, all other things creative and in my opinion worth showing: you name it, I’ll blog about it.

Take this for example:

What’s Out There: Cool ad work involving the World Cup, or all things sports

http://www.guardian.co.uk/football/world-cup-match-replay

(via Creativity Online)

Check out this high-speed replay of any game of your choosing (US vs. England is a particularly fun one) through what was posted on Twitter in real time from start to finish, goals, halftimes and all.

http://creativity-online.com/work/uniqlo-sportweet/20419

(also via Creativity online)

This interactive viral campaign integrates your Tweets to the beat of athletes’ movements as a way of promoting the Japanese design/clothing/concept powerhouse Uniqlo’s new line of sportswear.  For those of you unfamiliar with Uniqlo, it’s an international brand with its global flagship store in SoHo, known equally for the design of its stores and its high-tech clothing (read: shirts that react to your body heat to keep you cool and crazy things like that).  Its price point like a higher-end H&M, the Japanese clothing brand certainly offers items ranging from your typical T-shirts to those more expensive lines bearing the names of various designer collaborations, but you’re going to have to pay extra for the clothes with superpowers. As for the spot, I’d say it’s worth taking a look at–think Apple ipod commercial meets that crazy little thing called Twitter.


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Written by soloflight in: A New Eye |

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