Sep
28
2009

A publication doesn’t need paper to be a publication.

When clients have limited distribution budgets, sometimes the best way to deliver the content is via the web. For those who prefer printed publications over interactive publications, we suggest including a downloadable pdf version. However, Soloflight’s  philosophy is that design for interactive and design for print should be parallel but not mirror each other. A designer should respect the differences between the two media and how audiences interact with each.

A perfect example is The BeltLine…Its Journey produced for the BeltLine Partnership.

The prospect of a larger audience and greater longevity pleased the Beltline, and we were able to implement design aspects that would have been impossible to print. Focusing on issues like usability, content sharing through social bookmarking sites and repurposing on social media sites a rubost site was created. Awareness and support for the BeltLine project has increased dramatically since the site’s launch. Check it out »

Story Telling Interactive Publication

Story Telling Interactive Publication

Traditional Supporting Print Piece

Traditional Supporting Print Piece

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