How A Change In Packaging Can Change Perception

Original Forester Whiskey packaging

Original Forester Whiskey packaging

Old Forester is one of those brands that have been around forever, almost literally. Back in the 50s, they did a lot of advertising (see the ad below). Since then, not much has changed packaging-wise. So I was quite surprised when I saw the brand’s new look.

Until the refreshed design, Old Forester was most likely the inexpensive bourbon your grandfather would drink. Now, young drinkers might mistake it for a higher-quality bourbon such as Booker’s or Woodford Reserve. And all it took was a fresh look at packaging.

Rebranding of Old Forester Whiskey

Rebranding of Old Forester Whiskey

For more insight on the new design, visit oldforester.combetternewlabel.aspx.

Written by soloflight in: Design Insights | Tags: , ,

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